People tend to shy away from straight dramas because the critical acclaim they engender generally doesn't translate into box office numbers. Something small and quirky can get you noticed, but they're very hard to pull off. There are instances when smaller, offbeat comedies breakthrough like Napoleon Dynamite or Rushmore. And, since financiers and distributors maximize their profits by maximizing the number of people in theaters, it can be a tough sell unless a major comedian in the lead role is attached. Comedy is very culturally focused which can limit their appeal. Comedies and straight dramas are toughĬomedies are generally hard to set up without big names attached, in-part because they don't travel well. If you have a great idea in this space, there are people out there looking for them. This new crop is smarter and more self-aware than their 90's counterparts. With the recent success of films like To All the Boys I've Loved Before and Crazy Rich Asians, people are starting to embrace romantic comedies again. Paranormal Activity was made for $15,000 and grossed $161.8 million! People love to be scared. People love to watch it audience seem to have an endless appetite for it, and the return on investment can be massive. Horror is one of the most prolific genres out there.
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